Apple Inc. is a globally renowned technology company known for its innovation, sleek design, and premium-quality products. Founded in 1976, Apple revolutionized personal technology with the Macintosh, iPhone, iPad, and MacBook. Headquartered in Cupertino, California, Apple continues to lead in hardware, software, and digital services. Its ecosystem of devices and services emphasizes seamless integration, user privacy, and environmental sustainability. With a loyal customer base and a legacy of innovation, Apple remains a symbol of excellence in the consumer electronics industry.

Now that’s smart. Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Now that’s smart. Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Stunning made simple. The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want to take the perfect shot in record time? iPhone 16 and iPhone 16 Pro have Camera Control, giving you an easier way to quickly access camera tools. Keep on zoomin’. With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back. Make movies like the movies. Get artful depth effects when you film in Cinematic mode. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. And with iPhone 16 and iPhone 16 Pro, quickly access camera tools with Camera Control.